Getting your product or business ‘market fit’
Great for SMEs who’ve lost their way in terms of delivering new customers to their business or Start-ups planning their business.
Marketing Plan package includes …
- Market Analysis – industry, competitive landscape.
- Identification key customer segments and prospects and prioritisation of market opportunities.
- How you target key prospects so that they engage better with your business?
- Identification of key messages that appeal to these segments (market research may be required to assess relevance of current marketing messages and overall ‘marketing health’ of business).
- Position of advantage identified.
- Pointers to building a marketing plan to communicate your business better to your targets or customer prospects – tools, costs, recommendations on suppliers if necessary.
Costing given on more detailed briefing