It’s so easy to get lost in the day-to-day. Experienced, straight-forward marketing strategy and advice for SMEs who are hungry for results. I focus on strategic business choices and clarity of communication.
Digital can be shiny, interesting and often distracting. Having an effective digital presence to engage prospects can be crucial for start-ups and SMEs. Online messages and clear communications are a focal point.
We are all hard-wired to understand and retell stories. Business communications are often forgettable and invisible. I find innovative ways to engage your prospects using proven techniques.
What is 'Inspired Thinking' Marketing Consultancy all about?
I work with SMEs & Organisations who:
Check out my latest advice for SMEs on my recent blogs:
Will Digital Marketing become known as just Marketing in the future?
I read a piece in Marketing Week recently with this heading and thought it worth sharing. I think the topic and the informed comments on this piece (link below) make it all the more interesting. http://www.marketingweek.co.uk/story.aspx?storycode=4005302&PageNo=2&SortOrder=dateadded&PageSize=10#comments I'm not a big fan of wordy definitions but
Marketing Over Coffee – Some articles, videos and blogs I’ve found interesting
Strategy Why you need a strategy more than a website http://bit.ly/1Eh5rxt The attention paradox. Focus on the right thing. http://t.co/jbBShxvp Why strategic planning goes wrong http://t.co/pIjT3sj7 Sssssh, you might be onto something.: http://t.co/69mKgd5K Clarity about what matters http://t.co/wb9TOnl9 Choose your customers, choose your future http://t.co/44hLPLig
Irish SMEs need to harness the digital revolution
As Irish consumer move online will small business benefit? It was estimated that €420m was to be spent online over Christmas in Ireland, half of which was to be spent on non-indigenous e-commerce sites such as eBay and Amazon. Irish businesses need to be reaping
